Built for the
Sovereign Artist.
Anomaly Create is a next generation entertainment company where interests are aligned from the beginning, and true long-term value is created for the Artist.
The music industry wasn't designed for artists. We're changing that.
The traditional music industry separates an artist's revenue into silos: streaming deals here, touring income there, merchandise somewhere else. Each with its own contracts, its own stakeholders, and its own set of incentives. The result is a system where the people creating the music rarely have visibility into how the money flows, and almost never benefit from the full picture of their own success.
“The people creating the music rarely have visibility into how the money flows, and almost never benefit from the full picture of their own success.”
We started Anomaly Create because we believe there's a better architecture. One where all revenue streams (streaming, live touring, merchandise, subscriptions, VIP experiences, sponsorships, and every future opportunity) flow into a single profit and loss statement. One where capital, operations, and creative all sit on the same side of the table. And one where the artist shares in the net profit alongside every stakeholder who helped build the outcome.
This isn't a tweak to the old model. It's a new one.
One P&L. Every revenue stream. Aligned from day one.
At Anomaly Create, we front the risk capital and build the entire operational infrastructure around an artist: content creation, music production, marketing, distribution, live touring, fan community, merchandise, and 360 management. The entity we build around an Artist owns the masters, the brand, and all associated IP. In return, every participant in the ecosystem shares in the net profit. This creates alignment between the Artist and all stakeholders, which, in our experience, founding and building companies for the last 30 years, is key to success for long-term growth and value creation.
No hidden allocations. No separate revenue silos that leave room for misalignment. No royalty structures that pay the label before the artist sees a dollar. Just a single P&L with a transparent profit-share waterfall, calculated and distributed twice per year.
The Sovereign Artist isn't a marketing phrase. It's a structural commitment: artists in our model are never royalty slaves. They are profit-share participants in a company built entirely around their success.
We invest
Anomaly Create fronts all risk capital: production, content, marketing, touring, and operations.
We build
A full-service team and partner ecosystem powers every dimension of artist growth.
We monetize
All income streams (streaming, touring, merch, subscriptions, VIP, sponsorships) captured on a single P&L.
We align
Net profits are distributed through a transparent waterfall to Artists and all stakeholders. Financial interests are aligned, driving long-term value creation.
Full Circle Boys. Our flagship artist project.
Full Circle Boys are Jagger Moon, James Herron, Sean Garrity, Ollie Hincy, and Dossan Bell. Five artists bringing music, choreography, and performance together, with Anomaly Create supporting the creative work and the business behind it.
Their debut album, YOU NEED TO HEAR THIS, is out now. Explore the music, watch POLITE, and follow the next chapter on the band's official website.
YOU NEED TO HEAR THIS
Ten tracks. Released August 21, 2026.
In the News
Media coverage, interviews, and Artist Features.
Everything an artist needs. Nothing they don't.
Anomaly Create operates as a full-service entertainment company — we don't outsource the critical decisions. Through our direct operations and partner ecosystem, we deliver end-to-end capability across every dimension of artist growth.
Music Production
From songwriting sessions to studio recording with world-class producers and collaborators.
Content Creation
Music videos, social content, and behind-the-scenes storytelling that turns listeners into fans.
Marketing & Distribution
Strategic campaigns across digital, social, and traditional channels with global reach.
Live Touring & Events
Headline shows to festival appearances. The live experience that deepens fan connection.
Fan Community
We build communities, not just audiences. Deep engagement that creates lifelong supporters.
360 Management
Every decision coordinated under one roof with one set of aligned incentives.
AI-Powered Operations
Artificial intelligence across our workflows. A lean team operating with major-label reach.
Next-Gen Technology
Blockchain and emerging platforms as tools for new monetization opportunities.
Building beyond the label.
Anomaly Create is more than a management company. It's a platform. We're actively developing and partnering with technology companies, creative studios, and service providers that extend the Sovereign Artist model into new territory.
The team behind Anomaly Create.
Steve Miller
Co-FounderSteve is an entrepreneur and company builder with a background in global technology and content delivery. As founder and CEO of Highwinds, he built and scaled a global content delivery network.
At Anomaly Create, he brings investment, operating experience, and long-term business development to artist careers, with Full Circle Boys as the company's flagship project.
B.S. Business Management, University of Alabama
LinkedIn
David Loeffler
Co-FounderDavid is an artist, creative executive, and music entrepreneur. A founding member of E.Y.C., he brings firsthand experience of performing, recording, and touring to artist development.
He co-founded Signature Entertainment and helped build Why Don't We. At Anomaly Create, he draws on that experience to develop Full Circle Boys across music, performance, creative direction, and fan connection.
Stacy Pyle
Tour Management